Umgum helped Tackleword with two strategy reports as part of their growth plans, which included social media expansion and the addition of a new e-commerce marketplace for all of their stores. Both strategy reports contained a deep dive into their analytics, market research report, competitor analysis and recommendations.

Tackle World is a buying group of independent, family-owned stores across Australia operated by fishing pros and enthusiasts. With stores located in every state and territory, Tackleword supplies first-timers, avid hobbyists and pro anglers.